AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
3 min readConnect an AI assistant to WhatsApp Business and answer from real store data, on the channel your customers use every day. Setup, scenarios, and mistakes to avoid.
June 14, 20262 min readHow to connect an AI assistant to your WooCommerce store, make it answer from real catalog data, and bring it to your site, WhatsApp and Telegram. No code.
June 14, 2026
4 min readPeople are dropping the blue links and asking an AI instead. GEO is the craft of becoming the source ChatGPT and Perplexity cite. Here's how it actually works.
June 6, 20263 min readNo theory. The checklist we use to make a page citable by Google AI Overview: structure, schema, performance.
June 4, 20263 min read90% of "AI chatbots" for e-commerce are FAQ bots in disguise or ChatGPT wrappers that have no idea what you sell. A blunt guide to picking the right one.
June 2, 20263 min readA scene that repeats every night across thousands of stores. Let me tell it — and show how AI turns it into an order.
May 29, 20263 min readStep by step: how to connect an AI chatbot to your Shopify store, configure it well, and avoid the two mistakes I see most.
May 27, 20264 min readNo textbook definitions. A first-person take on what a fractional CTO does, when you need one, and what it costs — from someone who does it for startups and SMEs.
May 23, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder