🔍SEO & Technology

SEO Consulting and Technical Optimization

Advanced SEO strategies, technical analysis and optimization for search engines and generative AI (GEO)

SEO Consulting and Technical Optimization

Advanced SEO strategies, technical analysis and optimization for search engines and generative AI (GEO)

I offer specialized SEO consulting focused on organic positioning, technical optimization, performance and integrated strategies for traditional search engines and generative AI. Proven experience in SEO audits, competitor analysis, on-page optimization and strategic link building

< 200ms

Core Web Vitals optimized for SEO

SEO + GEO

optimization for Google and AI

Data-driven

strategies based on analytics and metrics

Richiedi Consulenza SEO

Data-driven SEO strategy combining technical optimization, content and performance

Integrated SEO Methodology

Effective SEO is not just about ranking: it's an integrated ecosystem of technical optimization, strategic content, behavioral analysis and domain authority that generates qualified traffic and conversions

— Philosophy of my SEO approach

4-Phase SEO Methodology

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SEO Audit and Analysis

Complete technical audit, competitor analysis, keyword research, gap analysis and identification of positioning opportunities

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Strategy and Planning

Definition of on-page and off-page SEO strategy, topic clusters, content plan, information architecture optimization and structured data

⚙️

Implementation and Optimization

Technical optimization, Core Web Vitals, SEO-oriented content, strategic link building and monitoring tool integration

📊

Monitoring and Iteration

SEO KPI tracking, SERP performance analysis, behavioral analysis, A/B testing and continuous data-driven optimization

Distinctive elements of the SEO approach

Advanced Technical SEO

Deep expertise in crawlability, indexing, information architecture, structured data (Schema.org, JSON-LD), Core Web Vitals and JavaScript rendering optimization

Competitive Analysis and Keyword Research

Use of professional tools (SEOZoom, Ahrefs, Semrush) for competitor analysis, gap analysis, positioning opportunities and data-driven keyword strategy

Content SEO and Topic Clusters

SEO-oriented content strategy with topic clusters, pillar pages, semantic optimization, entity building and content enrichment for topical authority

Performance and Page Experience

Core Web Vitals optimization (LCP, FID, CLS), lazy loading, image optimization, caching strategy and continuous monitoring with Lighthouse CI

Strategic Link Building and Digital PR

Qualified backlink acquisition, digital PR, strategic guest posting, broken link building and link profile analysis for domain authority

SEO Analytics and Data Integration

Advanced GA4, GTM, Search Console setup, multi-source data integration, custom dashboards and actionable SEO reporting

Situations where I can help you

🔍 Your site doesn't rank for strategic keywords on Google

📉 Organic traffic declining or stagnant despite efforts

⚡ Slow site performance penalizing ranking and conversions

📊 Difficulty monitoring and interpreting SEO data from Search Console and Analytics

🎯 Published content not generating organic visibility

🤖 Need to optimize for generative AI (ChatGPT, Gemini, Perplexity)

"Every SEO project has unique challenges. I offer personalized consulting based on in-depth analysis of your site, competitors and business goals. Let's analyze your situation together to identify the most effective SEO strategy"

Request a free SEO audit Contact me directly

🤖 The future of organic visibility: optimization for generative AI

GEO - Generative Engine Optimization

GEO (Generative Engine Optimization) is the evolution of SEO for the generative AI era. Optimize your content to be cited by ChatGPT, Gemini, Perplexity and Google AI Overview

What is GEO?

GEO is the optimization of content to be selected and cited by generative AIs (AI Overview, ChatGPT, Gemini, Perplexity), thanks to extractable formats, robust signals and brand authority

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Doesn't replace SEO

GEO extends SEO: SEO remains the fundamental base, GEO adds formats and signals useful to generative models

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New competitive space

While Google handles 14 billion daily searches, ChatGPT processes 66 million. A rapidly growing market to be addressed now

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Visibility through citations

The goal is not just ranking, but being the authoritative source that AIs cite in their responses, increasing brand awareness and trust

How does GEO work?

Generative AIs use Retrieval-Augmented Generation (RAG): when they don't have information in their knowledge base, they search online, analyze the best results and synthesize them by citing sources

User asks a question

About a topic beyond the AI's knowledge cut-off

AI searches online

Selects the 20-30 most relevant and authoritative documents

Analysis and synthesis

The AI extracts information and creates a structured response

Source citation

Brands with GEO-optimized content get cited and linked

Why is GEO important in 2025?

+375% in 2 years

Exponential AI adoption growth

From 8% in 2023 to 38% in 2025. More than 1 in 5 Americans constantly use AI chatbots for searches

Present in strategic SERPs

Google AI Overview expansion

Google shows AI Overview for an increasing number of queries, radically changing SERPs

Guaranteed brand awareness

Increasing zero-click searches

AIs respond directly. Being cited means visibility even without clicks

Lasting competitive advantage

First mover advantage

Those who optimize now for GEO build authority difficult for competitors to recover

On-site and Off-site GEO Strategies

🏗️ On-Site Tactics

Structured and extractable content

Clear headings (H1-H3), short paragraphs, chunking, comparative tables, verifiable sourced data

FAQ and question-based content

Answer specific questions with FAQ schema, optimizing for 'People Also Ask'

Advanced structured data

Schema.org (Article, HowTo, FAQ, Product) to facilitate AI understanding and feed knowledge graph

Topic clusters and topical authority

Clusters of related content to demonstrate expertise in a specific niche

Freshness and semantic coverage

Updated, complete content covering search intent 360°

Multimedia formats

Text, tables, lists, infographics, videos - diverse formats increase citability

🌐 Off-Site Tactics

Digital PR and brand mentions

Get citations on authoritative publications, review sites, specialized forums

Multi-platform presence

Distribute content on Reddit, Quora, Wikipedia, Medium - sources that AIs consult

Brand consistency

Strong and consistent identity across all channels, clear semantic relevance

Strategic co-citations

Being mentioned alongside authoritative brands in the sector strengthens credibility

GEO benefits for your business

✅ Intercept users at the new starting point of complex searches

✅ Build authority and guide brand perception

✅ Win zero-click searches with guaranteed visibility

✅ Gain lasting competitive advantage difficult to recover

✅ Feed brand authority and trust through authoritative citations

✅ Open discovery channel parallel to Google for exploration phases

GEO vs SEO: differences and complementarity

Aspect	SEO	GEO
Objective	High ranking in search results	Being cited and mentioned in AI responses
Main metric	Keyword positioning, organic traffic, CTR	AI Overview quotes, brand mentions, sentiment, citations
Optimization focus	Keywords, backlinks, crawlability, user signals	Authority, context, semantic richness, extractability
Content format	Optimized for crawlers and users	Optimized for LLM understanding and synthesis
Measurement	Search Console, rank tracker, analytics	AI citation monitoring, AI share of voice, coverage

GEO doesn't replace SEO, but extends it. Solid SEO is the fundamental prerequisite on which to build GEO effectiveness

Want to optimize for generative AI?

I offer specialized GEO consulting to help you address the future of organic search

Request free GEO audit

Frequent issues and concrete solutions

Common SME Challenges

The site doesn't rank on Google for strategic keywords

→

Complete SEO audit → Content and competitor gap analysis → On-page and technical optimization → Link building strategy

Increase in qualified organic traffic and SERP ranking improvement

The site is slow and performance penalizes ranking

→

Technical SEO audit → Core Web Vitals optimization → Page Experience improvement → Performance monitoring

Reduced loading times, improved ranking and increased conversions

Google Analytics and Search Console don't provide clear insights

→

GA4 + GTM + Search Console setup → SEO data integration → Custom dashboards → Actionable reporting

Reliable SEO data for strategic decisions and continuous optimization

We invest in content but don't get organic visibility

→

Keyword intent analysis → Topic cluster strategy → Semantic optimization → Content enrichment with structured data

Greater topical relevance, SERP visibility and domain authority

Recognize these issues?

Request a consultation

Professional SEO solutions to increase organic visibility, qualified traffic and conversions

SEO Services and Specialized Consulting

Technical SEO and Audit

Technical optimization and in-depth analysis

Complete SEO audit, technical optimization, information architecture, crawlability and structured data for search engines

SEO Analytics and Keyword Research

Data-driven SEO strategy and performance monitoring

Tools for question-based keyword research and topic research

Caso d'uso ideale:

Content ideation, FAQ optimization, topic cluster planning

Looker Studio (Data Studio)

Perché lo uso: