Marketing and visibility
Get found, and get chosen
A website that Google and AI assistants can read, and a strategy that says who you talk to, what you say and through which channels, social media included.
Get found
Google, ChatGPT, Perplexity
- Technical SEO
- Google finds your pages, understands them and shows them to people looking for what you do.
- Fast pages
- The site opens straight away, on a phone too, and visitors don't leave before reading.
- GEO
- When someone asks an AI assistant, your site is among the sources it cites.
Get chosen
Strategy, channels, social media
- Strategy
- How you present yourself and who you talk to: the right message for the right customer.
- Channels
- Where to be and where not to, instead of trying a bit of everything.
- Social media
- Which networks, what to post and how often, in line with the rest.
How an AI assistant cites you
Four steps, which is why the site has to be readable
- 1
Someone asks a question
To ChatGPT, Perplexity or Google.
- 2
The assistant searches online
And picks the pages that look reliable.
- 3
It takes the clear parts
Paragraphs that stand on their own, tables, FAQs.
- 4
It cites the sources
Whoever was used shows up with a link. The others don't.
We do it on this site first: our llms.txt and robots.txt are public, and anyone can read them. llms.txt · robots.txt
Frequently asked questions about SEO, GEO and MarTech
Technical SEO, Core Web Vitals and optimization for generative engines (ChatGPT, Perplexity, Google AI Overview)
What is GEO (Generative Engine Optimization)?
- GEO is optimizing content so it gets cited by AI-generated answers — ChatGPT, Perplexity, Google AI Overview, Copilot. Unlike classic SEO, which aims to rank a page in a list of links, GEO works on extractability: concise, factual answers, structured data (Schema.org), clear entities, and an llms.txt file that describes the site to AI crawlers.
What is the difference between SEO and GEO?
- SEO optimizes for ranking in traditional search results (the ten blue links). GEO optimizes so your content is the source a language model cites when it generates an answer. They reinforce each other: the same foundations — clear content, structured data, authority — serve both, but GEO adds citability and machine readability.
How do you improve visibility on ChatGPT and Perplexity?
- With answer-first content (the answer in the first paragraph), valid structured data, a coherent entity graph (Organization, Author, sameAs), an up-to-date llms.txt, and allowing AI crawlers (GPTBot, PerplexityBot, ClaudeBot, Google-Extended) in robots.txt. Being cited by sources these models already read matters too.
How long until you see results?
- Technical SEO shows effects in weeks (indexing, Core Web Vitals); ranking on competitive queries takes months of content and authority. GEO can be faster in under-served niches, because models readily cite clear, current sources where there is little competition.
Want to know where to start?
We look at your site and how you communicate, and tell you what is worth doing. Even when the answer is nothing.