AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
From 2 August 2026 Article 50 of the EU AI Act applies: your chatbot must disclose it is an AI and generated content must be marked. Fines up to €15M or 3% of global turnover.
7 min readChatGPT and Google opened checkout inside the AI. Your next customer may never see your site — only whether your catalog is machine-readable. Here is what to fix today.
July 23, 2026
6 min read97% of sites with a valid llms.txt got zero requests for the file. Google says no Search system reads it. Here is what to do instead — and who actually does use it.
July 22, 2026
7 min readIn June 2026 the IETF published RFC 10008: QUERY, an HTTP method that is safe and idempotent yet carries a body. First new verb since PATCH in 2010 — but do not ship it tomorrow.
July 21, 2026
8 min read41% of software companies run MCP servers in production and the protocol now lives at the Linux Foundation. I built my own — here is what nobody tells you before handing them to an agent.
July 20, 2026
6 min readA statute is an idea; the data tell you what it actually became. An agentic system that cross-references every public database — law, cadastre, statistics, archives — to understand reality by analysing the data, not the opinions.
June 23, 2026
5 min readPersonal thoughts after a day spent building — articles, a manifesto, a page, even a team of automated fixes — at double speed. The lesson: producing isn’t the problem anymore. Deciding is.
June 23, 2026
6 min readVersioning discipline is still the fastest way to tell whether a dev team is serious. Here is why — and where Git actually comes from.
June 23, 2026
7 min readUnder pressure I gave up my sacred Git+CI workflow for instant deploys. AI made the shortcut rational. Here is what I learned — and what scares me.
June 23, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder