AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
A hiring process produces four documents — the posting, the technical exercise, the final interview, the rejection email — and each says something different about the real role. How to read them before investing weeks.
8 min readIt wasn't the first time I'd seen this pattern at a large, well-run company: whoever writes the posting wants one thing, whoever evaluates you needs another. How to spot it before you sign.
October 16, 2026
7 min read26 tools connected and working in production, the dashboard showed zero. The bug had been there for months for another product too, and nobody had seen it because whoever could notice had admin permissions.
October 9, 2026
6 min readAn anti-hallucination guardrail written for e-commerce, applied to every tenant of the engine, made a legal assistant refuse a question about an €864,000 public project. Why guardrails are domain code.
October 2, 2026
8 min read'How do you use AI in your work?' almost always gets a thirty-second answer that is a slogan. This is the long version: what I actually use it for, where I stop trusting it, and what really changes when producing costs almost nothing.
September 25, 2026
12 min readTo be found, a product has to publish on the page the very data that is its competitive advantage. The trade-off is unavoidable. The problem is that almost nobody treats it as a decision.
September 18, 2026
8 min readFinding out who won an Italian PNRR contract takes at least five different public databases, none of which is designed to be queried alongside the others. The technical record, source by source, from someone who actually tried.
September 13, 2026
7 min readThe prototype runs on the free tier, then you try to ingest 46,844 documents and find the real bill is not the one you had in mind. The calculation nobody does before launching the job, with real numbers.
September 13, 2026
8 min readWho is building MCP servers in Italy, over which data, with what sustainability model. A survey of the public catalogue: mature projects, communities, institutions, and two opposite approaches to open-source legal AI.
September 13, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder