AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
9 min readFrom 2 August 2026 Article 50 of the EU AI Act applies: your chatbot must disclose it is an AI and generated content must be marked. Fines up to €15M or 3% of global turnover.
July 24, 2026
2 min readBring an AI assistant to Telegram with the same knowledge base as your site: fast support and pre-sales, reusable message templates, and answers from real store data.
June 14, 20263 min readConnect an AI assistant to WhatsApp Business and answer from real store data, on the channel your customers use every day. Setup, scenarios, and mistakes to avoid.
June 14, 20262 min readHow to connect an AI assistant to your WooCommerce store, make it answer from real catalog data, and bring it to your site, WhatsApp and Telegram. No code.
June 14, 20263 min read90% of "AI chatbots" for e-commerce are FAQ bots in disguise or ChatGPT wrappers that have no idea what you sell. A blunt guide to picking the right one.
June 2, 20263 min readStep by step: how to connect an AI chatbot to your Shopify store, configure it well, and avoid the two mistakes I see most.
May 27, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder