AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
6 min readAn anti-hallucination guardrail written for e-commerce, applied to every tenant of the engine, made a legal assistant refuse a question about an €864,000 public project. Why guardrails are domain code.
October 2, 2026
9 min readFrom 2 August 2026 Article 50 of the EU AI Act applies: your chatbot must disclose it is an AI and generated content must be marked. Fines up to €15M or 3% of global turnover.
July 24, 2026
6 min readOn Telegram, a Bot API bot can't see group messages and writes from a separate identity. Customer support for a shop needs a connected account instead — here's what that actually means, from the deliberately human delays to the sending limits.
June 14, 2026
5 min readOn WhatsApp you're not on your own site: you're in the app where people hear from their kids. That changes three things — the duty to say you're an AI, the fact that you can't message first, and a handover that has to actually work.
June 14, 2026
5 min readConnecting an AI assistant to WooCommerce takes a REST key, not a plugin. The question almost nobody asks is the other one: the chatbot doesn't see your stock in real time — it reads a copy, and you decide how fresh that copy is.
June 14, 20265 min readThe best test isn't asking something it knows. It's asking something your catalogue doesn't contain and watching whether it invents an answer. Four trials to run in a demo, with how to read the results.
June 2, 2026
5 min readOn Shopify the thing you sell isn't the product, it's the variant. An assistant that indexes products will say "yes, we have it" when all you have left is the red XL. How it connects, what to ask, and the three places it breaks.
May 27, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder