AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
7 min readChatGPT and Google opened checkout inside the AI. Your next customer may never see your site — only whether your catalog is machine-readable. Here is what to fix today.
July 23, 2026
6 min read97% of sites with a valid llms.txt got zero requests for the file. Google says no Search system reads it. Here is what to do instead — and who actually does use it.
July 22, 2026
4 min readPeople are dropping the blue links and asking an AI instead. GEO is the craft of becoming the source ChatGPT and Perplexity cite. Here's how it actually works.
June 6, 20263 min readNo theory. The checklist we use to make a page citable by Google AI Overview: structure, schema, performance.
June 4, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder