Blog · GrowFlow

Notes from the field

AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.

36 articlesIT / ENAI · E-commerce · SEO/GEO

A pale rope laid across a bench with five identical evenly spaced knots; the far end is frayed.

The worst bug does not break the feature. It breaks the view

26 tools connected and working in production, the dashboard showed zero. The bug had been there for months for another product too, and nobody had seen it because whoever could notice had admin permissions.

October 9, 2026

A brass counter bell beside a small stack of kraft parcels and a coil of twine.

6 min read

AIChatbotBehind the scenes

The legal chatbot that thought it was a record shop

An anti-hallucination guardrail written for e-commerce, applied to every tenant of the engine, made a legal assistant refuse a question about an €864,000 public project. Why guardrails are domain code.

October 2, 2026

A wooden tool board with a dozen well-worn hand tools hung in order, each in its outlined place; two hooks empty.

8 min read

AIBehind the scenesTech Leadership

How I Actually Use AI

'How do you use AI in your work?' almost always gets a thirty-second answer that is a slogan. This is the long version: what I actually use it for, where I stop trusting it, and what really changes when producing costs almost nothing.

September 25, 2026

Three grey archive boxes stacked on a bench, the top one open with folded papers fanning out.

7 min read

AIData EngineeringBehind the scenes

What ingesting 46,844 documents with an LLM actually costs

The prototype runs on the free tier, then you try to ingest 46,844 documents and find the real bill is not the one you had in mind. The calculation nobody does before launching the job, with real numbers.

September 13, 2026

A ring of seven old keys of clearly different sizes and bit patterns, fanned open on a bench.

8 min read

AIAPIOpen Data

The Italian MCP ecosystem in 2026: who builds what

Who is building MCP servers in Italy, over which data, with what sustainability model. A survey of the public catalogue: mature projects, communities, institutions, and two opposite approaches to open-source legal AI.

September 13, 2026

Six brass gears of different sizes on a bench, two of them meshed, the rest laid around.

7 min read

AIOpen DataCivic Tech

The Italian State and MCP: further along than it looks

While everyone debates whether AI is ready for public administration, some Italian institutions have already published MCP servers over their own data. What actually exists, what it means, and what is missing for it to become infrastructure.

September 13, 2026

Three lead seals crimped onto twisted wire, lying on a blank sheet of heavy cream paper.

9 min read

AIE-commerceChatbot

Chatbots and the AI Act: What Really Lands on 2 August 2026

From 2 August 2026 Article 50 of the EU AI Act applies: your chatbot must disclose it is an AI and generated content must be marked. Fines up to €15M or 3% of global turnover.

July 24, 2026

A single brass token resting on a heavy steel plate with a cut slot, on a worn bench.

7 min read

E-commerceAIGEO

Agentic Commerce: When an AI Agent Is the One Buying From You

ChatGPT and Google opened checkout inside the AI. Your next customer may never see your site — only whether your catalog is machine-readable. Here is what to fix today.

July 23, 2026

A blank manila luggage tag tied with string to the brass handle of a wooden crate, its face completely empty.

6 min read

GEOSEOAI

llms.txt Does (Almost) Nothing: The Data, and Why I Recommended It

97% of sites with a valid llms.txt got zero requests for the file. Google says no Search system reads it. Here is what to do instead — and who actually does use it.

July 22, 2026

Why I write

I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.

— Giulio, founder