Blog · GrowFlow

Notes from the field

AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.

36 articlesIT / ENAI · E-commerce · SEO/GEO

Six brass gears of different sizes on a bench, two of them meshed, the rest laid around.

The Italian State and MCP: further along than it looks

While everyone debates whether AI is ready for public administration, some Italian institutions have already published MCP servers over their own data. What actually exists, what it means, and what is missing for it to become infrastructure.

September 13, 2026

Three lead seals crimped onto twisted wire, lying on a blank sheet of heavy cream paper.

9 min read

AIE-commerceChatbot

Chatbots and the AI Act: What Really Lands on 2 August 2026

From 2 August 2026 Article 50 of the EU AI Act applies: your chatbot must disclose it is an AI and generated content must be marked. Fines up to €15M or 3% of global turnover.

July 24, 2026

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7 min read

E-commerceAIGEO

Agentic Commerce: When an AI Agent Is the One Buying From You

ChatGPT and Google opened checkout inside the AI. Your next customer may never see your site — only whether your catalog is machine-readable. Here is what to fix today.

July 23, 2026

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6 min read

GEOSEOAI

llms.txt Does (Almost) Nothing: The Data, and Why I Recommended It

97% of sites with a valid llms.txt got zero requests for the file. Google says no Search system reads it. Here is what to do instead — and who actually does use it.

July 22, 2026

A brass pneumatic tube capsule opened in two halves, a rolled blank paper slip half out of it.

7 min read

APITech LeadershipBehind the scenes

HTTP QUERY: The First New Method in 16 Years (RFC 10008)

In June 2026 the IETF published RFC 10008: QUERY, an HTTP method that is safe and idempotent yet carries a body. First new verb since PATCH in 2010 — but do not ship it tomorrow.

July 21, 2026

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8 min read

AIAPITech Leadership

MCP Went to Production: 6 Things I Learned Building Real Servers

41% of software companies run MCP servers in production and the protocol now lives at the Linux Foundation. I built my own — here is what nobody tells you before handing them to an agent.

July 20, 2026

Three grey archive boxes stacked on a bench, the top one open with folded papers fanning out.

6 min read

Open DataAICivic Tech

Understand a country by cross-referencing its open data, with AI agents

A statute is an idea; the data tell you what it actually became. An agentic system that cross-references every public database — law, cadastre, statistics, archives — to understand reality by analysing the data, not the opinions.

June 23, 2026

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5 min read

Behind the scenesAITech Leadership

Building at AI speed: the real bottleneck is deciding

Personal thoughts after a day spent building — articles, a manifesto, a page, even a team of automated fixes — at double speed. The lesson: producing isn’t the problem anymore. Deciding is.

June 23, 2026

A pale rope laid across a bench with five identical evenly spaced knots; the far end is frayed.

6 min read

GitTech LeadershipBehind the scenes

Why I Use Git as a Litmus Test When I Judge a Team

Versioning discipline is still the fastest way to tell whether a dev team is serious. Here is why — and where Git actually comes from.

June 23, 2026

Why I write

I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.

— Giulio, founder