AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
3 min read90% of "AI chatbots" for e-commerce are FAQ bots in disguise or ChatGPT wrappers that have no idea what you sell. A blunt guide to picking the right one.
June 2, 20263 min readA scene that repeats every night across thousands of stores. Let me tell it — and show how AI turns it into an order.
May 29, 20263 min readStep by step: how to connect an AI chatbot to your Shopify store, configure it well, and avoid the two mistakes I see most.
May 27, 2026
4 min readNo textbook definitions. A first-person take on what a fractional CTO does, when you need one, and what it costs — from someone who does it for startups and SMEs.
May 23, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder