AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
12 min readTo be found, a product has to publish on the page the very data that is its competitive advantage. The trade-off is unavoidable. The problem is that almost nobody treats it as a decision.
September 18, 2026
6 min read97% of sites with a valid llms.txt got zero requests for the file. Google says no Search system reads it. Here is what to do instead — and who actually does use it.
July 22, 2026
4 min readPeople are dropping the blue links and asking an AI instead. GEO is the craft of becoming the source ChatGPT and Perplexity cite. Here's how it actually works.
June 6, 20263 min readNo theory. The checklist we use to make a page citable by Google AI Overview: structure, schema, performance.
June 4, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder