AI, e-commerce, SEO/GEO and tech leadership. Real stories from real projects, written without the fluff.
5 min read"85% of requests resolved by AI" is the number they will show you. It is also the one that inflates itself: a conversation with no escalation gets counted as resolved — including the one where the customer gave up and left.
June 14, 2026
4 min readPeople are dropping the blue links and asking an AI instead. GEO is the craft of becoming the source ChatGPT and Perplexity cite. Here's how it actually works.
June 6, 20265 min readIf your content only appears after JavaScript, half the crawlers see a blank page. You can check it in ten seconds from a terminal, before any discussion about keywords — and it goes wrong more often than you would think.
June 4, 20265 min readThe best test isn't asking something it knows. It's asking something your catalogue doesn't contain and watching whether it invents an answer. Four trials to run in a demo, with how to read the results.
June 2, 20265 min readEveryone says people buy in the evening and nobody is there to answer. Before buying a solution, it pays to know what it actually costs you: two GA4 reports give you the number, and it is often not the one you expected.
May 29, 2026I've always written, usually for myself. This blog is my attempt to bring it out: honest notes on AI, e-commerce, SEO and product, no fluff. Some pieces come from real projects, others from things that simply caught my curiosity.
— Giulio, founder